Consumers subscribe to one of several plans typically ranging from $5 to about $17 a month, depending on the number of DVDs they can have out at one time over the course of a month. Netflix built its franchise around renting DVDs through the mail. That was just the latest bump in Netflix stock, which is up 57 percent over the past year, despite the stock market crash last fall. It’s been repeatedly cited as a takeover target, most recently this week when its stock surged on rumors that had come courting. The company’s recent success has not gone unnoticed. 2009: Netflix defies recession – The Mercury News
